The number of departments represented in the buying centre is known as lateral involvement whereas the level of management involved in or in influencing the decision making process is known as vertical involvement.

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Lateral involvement refers to the number of different departments within an organization that participate in the buying process, indicating a cross-functional approach. Vertical involvement, on the other hand, describes the extent to which different levels of management are engaged in the decision-making process, from lower-level employees to top executives, indicating the hierarchical depth of participation.

The Number of Departments Represented in the Buying Centre Is