Unlike consumer buying, organisational buyer behaviour is influenced by factors related to the buying organisation such as its objectives and goals, purchasing policies, resources, the size and composition of the buying centre and organisation structure.

Question

Quizplus · Accepted Answer

Organisational buyer behaviour is indeed influenced by factors specific to the buying organisation, including its objectives, purchasing policies, resources, size and composition of the buying center, and organizational structure, which differ from the factors influencing individual consumer buying behavior.

Unlike Consumer Buying, Organisational Buyer Behaviour Is Influenced by Factors