As Per Cova and Cova (2002), Tribes Are Different from Market

As per Cova and Cova (2002) , tribes are different from market segments because, unlike market segments:

A) a tribe consists of teenager consumers who want to have a laugh together
B) a tribe consists of consumers who are seeking a meaning for their relationships
C) a tribe consists of different consumers who meet regularly at regular intervals and share their feelings together
D) a tribe consists of heterogeneous consumers with different demographic features who are capable of collective action and act as advocates for their causes