The _____ is an analogy that can be used to explain why managers cannot recognize misdirected marketing efforts.
A) halo effect
B) recency effect
C) equity principle
D) iceberg principle
E) echo effect

Question

Quizplus · Accepted Answer

The iceberg principle is an analogy used to explain why managers might not recognize misdirected marketing efforts. It suggests that like an iceberg, the majority of problems or issues (in this case, misdirected marketing efforts) are not visible on the surface. This means that managers might only see the immediate, visible outcomes of their marketing efforts without recognizing the underlying issues or misdirections that are not immediately apparent.

The _____ Is an Analogy That Can Be Used to Explain