Why do misdirected marketing efforts occur?
A) Executives do not understand the exact nature of marketing costs.
B) Management lacks standards for determining how much should be spent on marketing.
C) Management is unaware of the details of the situation.
D) Management has inadequate tools for controlling marketing costs.
E) Any of the above can result in misdirected marketing efforts.

Question

Quizplus · Accepted Answer

Misdirected marketing efforts can occur due to a variety of reasons including executives not understanding the nature of marketing costs, lack of standards for determining marketing spend, unawareness of the situation details, and inadequate tools for controlling marketing costs.

Why Do Misdirected Marketing Efforts Occur