Pernod Ricard, the French distiller, went into a joint venture with the Cuban government in 1995 to produce and market Havana Club rum. In 2005, the venture sold 300,000 cases. During the _____ stage of the management process, Pernod members should determine whether the benefits of being in this joint venture outweighs the problems associated with being in an alliance with a communist country whose products are boycotted in several nations
A) staffing
B) planning
C) evaluation
D) execution
E) mobilization

Question

Quizplus · Accepted Answer

During the evaluation stage of the management process, managers assess the performance and effectiveness of a project or partnership. In this context, evaluating whether the benefits of the joint venture with the Cuban government outweigh the associated problems fits within this stage.

Pernod Ricard, the French Distiller, Went into a Joint Venture