Major-accounts specialization relies on individual sales people engaging in relationship marketing.
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Q143: Implementation involves organization of the marketing effort,
Q144: In a marketing-oriented organization, all marketing activities
Q145: Organizations prefer geographic specialization of their sales
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Q147: A variation of product specialization is major-accounts
Q149: Express warranties, in effect, protect the seller
Q150: One reason a manufacturer of microwave ovens
Q151: Some organizations find warranties are a marketing
Q152: Because postsale service is expensive, most manufacturers
Q153: Due to the rapid growth of Internet
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