Some organizations find warranties are a marketing benefit, not a marketing cost.
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Q146: Kalma Industries, a manufacturer of sonar scanning
Q147: A variation of product specialization is major-accounts
Q148: Major-accounts specialization relies on individual sales people
Q149: Express warranties, in effect, protect the seller
Q150: One reason a manufacturer of microwave ovens
Q152: Because postsale service is expensive, most manufacturers
Q153: Due to the rapid growth of Internet
Q154: Evaluation logically follows planning and implementation.
Q155: A marketing audit identifies current problem areas
Q156: Misdirected marketing effort most often occurs because
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