One reason a manufacturer of microwave ovens has such lengthy product directions is to reduce the effectiveness of an implied warranty.
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Q145: Organizations prefer geographic specialization of their sales
Q146: Kalma Industries, a manufacturer of sonar scanning
Q147: A variation of product specialization is major-accounts
Q148: Major-accounts specialization relies on individual sales people
Q149: Express warranties, in effect, protect the seller
Q151: Some organizations find warranties are a marketing
Q152: Because postsale service is expensive, most manufacturers
Q153: Due to the rapid growth of Internet
Q154: Evaluation logically follows planning and implementation.
Q155: A marketing audit identifies current problem areas
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