Porsche added Cayenne, "a cross between a sports car and a utility vehicle" as a new model of automobile to appeal to young customers who "always wondered what they would do once they had an infant." These young customers are identified as the _____ for the Porsche Cayenne.

Question

Quizplus · Accepted Answer

The target market refers to the specific group of consumers at whom a company aims its products and services. In this case, Porsche is targeting young customers who are looking for a vehicle that combines the features of a sports car with the practicality of a utility vehicle, making "B) target market" the correct choice.

Porsche Added Cayenne, "A Cross Between a Sports Car and a Utility