The _____ to whom Amtrak could direct its marketing program include families on vacations, foreigners who want to see America, and students going to and from school.

Question

Quizplus · Accepted Answer

The term "target markets" refers to specific groups of potential customers at whom a company aims its products or services. In this context, families on vacations, foreigners who want to see America, and students going to and from school are examples of different segments of the market that Amtrak could target with its marketing program.

The _____ to Whom Amtrak Could Direct Its Marketing Program