The marketing mix traditionally refers to the combination of the four primary elements—product, price, place, and promotion—that are intended to satisfy the needs and desires of a target market. These elements are often referred to as the 4 Ps.

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The Marketing Mix

Question 72

Multiple Choice

The marketing mix:

A) shows how marketing utilities are combined to make a product.
B) defines the usage of resources.
C) is the term used to describe multiple target markets.
D) is the combination of the four primary elements that are intended to satisfy a target market.
E) refers to all potential target markets, not just those selected.

Correct Answer: