Theme parks, movies, retail stores, and an Internet portal are some of the divisions of the Walt Disney Co. Each division is operated as a separately identifiable entity with its own distinct mission, competitors, and managers. Each of these divisions could be classified as a:

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These divisions of the Walt Disney Co. are examples of strategic business units (SBUs). SBUs are parts of an organization that operate within their own distinct marketplaces, with their own specific set of competitors and a clear, defined strategy. They have their own missions and objectives, separate from those of the parent company, and are managed independently.

Theme Parks, Movies, Retail Stores, and an Internet Portal Are