With the product-market growth strategy of _____, a company tries to sell more of its present product to its present market.

Question

Quizplus · Accepted Answer

Market penetration strategy involves a company focusing on selling its existing products into existing markets with the aim to increase its market share. This strategy does not involve diversifying the product line or entering new markets but rather increasing sales of current products within the markets the company already serves.

With the Product-Market Growth Strategy of _____, a Company Tries