Haggar Apparel, one of the U.S.'s largest producers of ready-made custom-fit suits, has responded to the dress-down trend at work by adding jeans and a "relaxed, yet tailored" line of suits called City Casuals. According to the product-market growth matrix, Haggar Apparel is using a strategy of:

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Haggar Apparel is introducing new products (jeans and a new line of suits) to its existing market, which aligns with the product development strategy in the product-market growth matrix.

Haggar Apparel, One of the U