Seagram, the Canadian-based producers of wine and spirits, has pursued a product-market growth strategy of _____ by buying Tropicana beverages and acquiring a significant share of Time Warner, the media company.

Question

Quizplus · Accepted Answer

Seagram's acquisition of Tropicana and a significant share of Time Warner represents a diversification strategy, as it involves expanding into new product lines (beverages) and new markets (media), which are different from its core business of wine and spirits.

Seagram, the Canadian-Based Producers of Wine and Spirits, Has Pursued