Brose, a German manufacturer, is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. Its biggest competitor is the U.S.-owned ArvinMeritor. Brose plans to build three plants in the U.S. by 2007 and expand its U.S. market share to 25 percent. This is an example of a _____ strategy.

Question

Quizplus · Accepted Answer

Market development strategy involves expanding into new markets. Brose is doing this by building plants in the U.S. to increase its market share there.

Brose, a German Manufacturer, Is the World's Biggest Producer of the Components