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Novartis, a Swiss Pharmaceutical Company, Sold Its Small Food and Beverage

Question 119

Multiple Choice

Novartis, a Swiss pharmaceutical company, sold its small food and beverage unit, which included Ovaltine brand malt drink, to Associated British Foods. Associated British Foods plans to rejuvenate the business in the rapidly growing food and beverage industry. According to the BCG matrix, the unit that Novartis sold would be classified as a(n) :


A) dog.
B) exclamation point.
C) cash cow.
D) problem child.
E) stomach ache.

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