At one time Procter & Gamble marketed both Charmin and White Cloud toilet paper with premium prices. The toilet paper industry has a low growth rate. Combined, the two brands gave P&G a relatively large share of the market for toilet paper. According to the BCG matrix, toilet paper would be an example of a(n) ______ for P&G.

Question

Quizplus · Accepted Answer

The BCG matrix classifies products into four categories based on market growth and market share. A product with a low growth rate but a high market share, like P&G's toilet paper brands, is considered a "cash cow," meaning it generates steady cash flow without the need for significant investment.

At One Time Procter & Gamble Marketed Both Charmin and White