Andersen Windows maintains no finished product inventory. After an order is placed and reviewed for engineering safety, manufacturing begins. In 2002, Andersen made over 200,000 different styles of windows to meet the needs of a wide variety of customers. According to the _____, Andersen Windows has strong customer intimacy.

Question

Quizplus · Accepted Answer

The "value disciplines" model, proposed by Treacy and Wiersema, outlines three areas businesses can focus on to outperform competitors: operational excellence, product leadership, and customer intimacy. Andersen Windows' approach of not maintaining finished product inventory and manufacturing over 200,000 different styles of windows to meet specific customer needs is a clear example of focusing on customer intimacy. This strategy emphasizes tailoring products and services to fit the unique needs of individual customers.

Andersen Windows Maintains No Finished Product Inventory