Radio Shack, a division of Tandy, has a high market share in a mature market, and would, therefore, be classified as a cash cow.

Question

Quizplus · Accepted Answer

Radio Shack, being a division of Tandy with a high market share in a mature market, fits the definition of a cash cow in the BCG matrix, which indicates a business unit that generates more cash than it uses due to its strong position in a slow-growth industry.

Radio Shack, a Division of Tandy, Has a High Market