The GE business screen classifies SBUs according to market attractiveness and business position.

Name: The GE business screen classifies SBUs according to market attractiveness and business position.
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The GE business screen, also known as the GE/McKinsey Matrix, classifies Strategic Business Units (SBUs) based on two dimensions: market attractiveness and the business unit's competitive position within that market.

The GE Business Screen Classifies SBUs According to Market Attractiveness