An ad in Ladies' Home Journal paid for by The Potato Board encourages people to eat potatoes, America's favorite vegetable. It even includes a recipe that features potatoes as one the main ingredients. This ad is an example of _____ advertising.

Question

Quizplus · Accepted Answer

This ad is an example of primary-demand advertising because it aims to increase demand for the general product category (in this case, potatoes) rather than for a specific brand.

An Ad in Ladies' Home Journal Paid for by the Potato