Which of the following advertising messages is most appropriate for a billboard?
A) an ad for Cheerios cereal that promotes a free software premium
B) an ad with a coupon for Bryan wieners
C) an ad for lemon juice that says, "Make fish ZING this spring!"
D) an ad inviting consumers to celebrate National Frozen Food Month by buying a variety of differentfrozen foods, buying Woman's Day for the frozen food coupons, and visiting a Web site for more idea
E) an ad for a check printing company showing 12 different styles
Correct Answer:
Verified
Q83: In which of the following advertising media
Q84: Yellow pages ads:
A) are difficult for a
Q85: As an advertising medium, magazines:
A) are an
Q86: As an advertising medium, magazines:
A) can reach
Q87: The message in the Chantilly perfume ad
Q89: As an advertising medium, out-of-home advertising:
A) appeals
Q90: Given the different types of advertising media,
Q91: Which of the following statements about out-of-home
Q92: _ media are media that permits the
Q93: Which advertising medium is particularly popular with
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