It was in February, when the proprietors of Triangle Hofbrau, a German restaurant in Pequannock, New Jersey, read the mean-spirited review in the local paper. The owner had no idea why the review was so negative, but there it was for everyone in the community to read. This illustrates which characteristic of publicity?

Question

Quizplus · Accepted Answer

Publicity involves messages about a company or product that the company does not directly control. In this case, the restaurant owners had no control over the negative review published in the local paper, illustrating the absence of control over the message.

It Was in February, When the Proprietors of Triangle Hofbrau