The United Church of Christ, a budget-struggling mainline denomination often confused with a similarly named church, felt that only a bold regional and national TV ad campaign costing $1.7 million might rescue it from public anonymity. A 30-second spot featuring bouncers outside a church denying entry to various people, including a gay couple, led to the networks censoring the ad. The free publicity that resulted from the censorship illustrated which characteristic of publicity?

Question

Quizplus · Accepted Answer

The free publicity from the censorship resulted in lower costs for the United Church of Christ because they didn't have to pay for the widespread exposure they received, and it provided more information to the public about their inclusivity stance.

The United Church of Christ, a Budget-Struggling Mainline Denomination Often