An article appeared in the Financial Times newspaper about how Mother's Work, a manufacturer of maternity clothes, has decided to develop clothing in response to the body-conscious maternity-wear trend that has been gradually changing the industry. This article is an example of:

Question

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Publicity involves the dissemination of information to the general public through the media without direct payment by the company. Since the Financial Times article discusses Mother's Work's response to industry trends without indicating that the company paid for the article, it is an example of publicity, not paid advertising or other forms of promotion.

An Article Appeared in the Financial Times Newspaper About How