The Coors "Literacy. Pass It On." program donated $25,000 to a women's literacy organization. This donation can be viewed as a _____ effort to build a more favorable image for the brewing company.

Question

Quizplus · Accepted Answer

The donation to a women's literacy organization by Coors as part of their "Literacy. Pass It On." program is an example of a public relations effort. Public relations activities are designed to build and maintain a positive image of a company among its various publics, rather than directly promoting a product or service.