While watching an episode of Everybody Loves Raymond, Lydia noticed both Ray and his brothers were snacking on a bag of Wise brand potato chips. As she watched, it was easy to read the brand name. More than likely, this was an example of _____ advertising.

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Product placement is a marketing strategy where a brand's product is integrated into the content of a show, movie, or other media, making it visible to the audience. In this scenario, the Wise brand potato chips being visible and identifiable in an episode of "Everybody Loves Raymond" is a classic example of product placement.

While Watching an Episode of Everybody Loves Raymond, Lydia Noticed