When watching the movie Austin Powers, Bernard noticed the villain Dr. Evil's spacecraft was in the shape of a "Big Boy" hamburger. Since the Big Boy restaurant chain paid for the privilege of having its hamburger take the shape of a spacecraft and appear on the screen, this is called _____ advertising.

Question

Quizplus · Accepted Answer

Product placement is a marketing strategy where a brand pays for its product to be featured in another medium, such as movies or TV shows, to increase visibility and recognition. In this case, the Big Boy restaurant chain paid for its hamburger to appear as a spacecraft in the movie, which is a classic example of product placement.

When Watching the Movie Austin Powers, Bernard Noticed the Villain