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When the Tobacco Industry Lobbies Congress to Protect the Rights

Question 136

Multiple Choice

When the tobacco industry lobbies Congress to protect the rights of smokers, when the new Anheuser-Busch brewery offers a free plant tour to the community Rotary Club, and when the local radio station announces that Madonna will be attending a book signing at the Movable Feast bookstore, they all have something in common. They all exemplify _____ activities.


A) public relations
B) publicity
C) sales promotion
D) advertising
E) personal selling

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