The publishers of the book titled Marketing Warfare had the authors of the book ride down Fifth Avenue in Manhattan in a World War II tank. Many newspapers published the picture of the tank coming down the street and an article explaining the purpose of the stunt. This is an example of how _____ is created.

Question

Quizplus · Accepted Answer

This is an example of positive publicity. The stunt of riding down Fifth Avenue in a tank was designed to attract attention and generate interest in the book "Marketing Warfare," resulting in newspapers publishing pictures and articles about the event, thereby creating positive exposure for the book.

The Publishers of the Book Titled Marketing Warfare Had the Authors