When Linda Roberts opened the Flower Bin, a flower and gift store, she knew to make her business a success she had to keep customers aware of her business. She encourages her customers to regularly visit her shop by constantly offering new items--she has turned the store into a "vibrant, evolving environment." Any consumer who enters the store is treated warmly like an old friend, and her repeat business is the key to the profitability of the store. From this information, you know Roberts uses:

Question

Quizplus · Accepted Answer

Roberts focuses on building long-term relationships with her customers by treating them warmly and encouraging repeat visits through constantly offering new items. This approach aligns with relationship selling, which emphasizes creating and maintaining strong relationships with customers to foster loyalty and repeat business.

When Linda Roberts Opened the Flower Bin, a Flower and Gift