The style of selling used by Saturn Corp. is built around fixed, no-haggle prices, full book prices for trade-ins, and patient explanations of all car features. Saturn also hosts the Saturn Homecoming when it invites all Saturn owners and their families to visit the factory where their cars were built and meet other Saturn owners. During the Homecoming, which lasts an entire weekend, the company stages events the whole family can enjoy together. This sort of effort is an example of:

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Saturn Corp.'s approach focuses on building long-term relationships with customers through fixed pricing, fair trade-ins, thorough product explanations, and engaging community events like the Saturn Homecoming. This strategy emphasizes customer satisfaction and loyalty, hallmarks of relationship selling.

The Style of Selling Used by Saturn Corp