Andre wants to sell Teko Ecoploy socks, an earth-friendly product made from recycled plastic bottles, to a buyer for chain of luxury hotels. When he walks into the buyer's office, he is carrying a large, empty plastic bottle. Then he says, "Can you imagine putting this on your tired feet? Well, I can." With that he whips out a pair of the socks. In terms of the AIDA approach, Andre was trying to create _____ before he actually asked to customer to buy.

Question

Quizplus · Accepted Answer

Andre's approach was designed to capture the buyer's attention by using a surprising and visual method, which is the first step in the AIDA (Attention, Interest, Desire, Action) model.

Andre Wants to Sell Teko Ecoploy Socks, an Earth-Friendly Product