Sales promotion encompasses all of these aspects: it stimulates demand, supplements advertising efforts, usually offers a temporary incentive to encourage immediate purchase, and can facilitate personal selling by providing additional incentives or information that sales personnel can use as selling points.

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Sales Promotion

Question 13

Multiple Choice

Sales promotion:

A) is a demand-stimulating activity.
B) supplements advertising.
C) is typically a temporary incentive.
D) facilitates personal selling.
E) is accurately described by all of the above.

Correct Answer: