At the One-Shot Camera Store, Sunill saw a display of Kodak pictures highlighting the most unforgettable moments of the Olympic games. Sunill can own a poster copy of the display if he purchases Kodak film and mails the proof of purchase plus $3.95 to Kodak. The poster is an example of which form of promotion?

Question

Quizplus · Accepted Answer

The poster offer from Kodak is an example of sales promotion, which is a marketing strategy where a short-term incentive is offered to encourage the purchase or sale of a product or service.

At the One-Shot Camera Store, Sunill Saw a Display of Kodak