After being treated badly by a catalog retailer, a disgruntled direct mail customer wrote DM News, one of the industry's leading publications, a letter describing her experiences. The editor of the publication published the letter. Her letter was an example of _____ for the catalog retailer that provided poor customer service.

Question

Quizplus · Accepted Answer

The letter published in DM News is an example of publicity because it is a non-paid form of communication that can either be beneficial or harmful to the company in question, depending on the content. In this case, it was negative due to the poor customer service experience shared.

After Being Treated Badly by a Catalog Retailer, a Disgruntled