When the promotional strategy is composed of all the elements of a company's promotional mix coordinated into a series of related and well-timed communications with the target market, it can be said the company is using:

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Integrated Marketing Communications (IMC) refers to the practice of coordinating and integrating all of a company's communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders. This approach ensures that all messaging and communications strategies are consistent across all channels and are centered on the customer.

When the Promotional Strategy Is Composed of All the Elements