Campbell's Chunky soup is the Official Soup of the NFL. Its print and broadcast ads featuring NFL football players invite customers to buy Chunky soup and "Help Tackle Hunger." If a customer redeems a Campbell's Chunky soup coupon found in its print ads, Campbell's will donate $.05 to America's Second Harvest food banks and food-rescue organizations across America up to a total donation of $100,000. For more information on either the NFL or Second Harvest, consumers are invited to visit the Campbell's Web site. Store displays of life-sized NFL players were also created. Campbell has designed a(n) _____ to promote Chunky soup.

Question

Campbell's Chunky soup is the Official Soup of the NFL. Its print and broadcast ads featuring NFL football players invite customers to buy Chunky soup and "Help Tackle Hunger." If a customer redeems a Campbell's Chunky soup coupon found in its print ads, Campbell's will donate $.05 to America's Second Harvest food banks and food-rescue organizations across America up to a total donation of $100,000. For more information on either the NFL or Second Harvest, consumers are invited to visit the Campbell's Web site. Store displays of life-sized NFL players were also created. Campbell has designed a(n) _____  to promote Chunky soup.

Quizplus · Accepted Answer

Campbell's use of multiple promotional tools, including print and broadcast ads featuring NFL players, a coupon redemption program that supports a charitable cause, and life-sized store displays, all centered around its Chunky soup brand in association with the NFL, exemplifies an integrated marketing communication (IMC) effort. This approach coordinates various promotional elements to provide a consistent message across different platforms, aiming to enhance the overall effectiveness of the marketing campaign.

Campbell's Chunky Soup Is the Official Soup of the NFL