PacSun developed a retail plan to appeal to a teen market looking for fashionable casual wear. It uses a variety of coordinated promotional methods including contests, web sites with teen-oriented news, a gift registry, and interviews with surfing celebrities to reach its target market. As a result, its strategic growth plan is supported by a promotional mix that can be described as a(n):

Question

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PacSun's use of various coordinated promotional methods to appeal to its target market aligns with the concept of Integrated Marketing Communication (IMC), which emphasizes a consistent and cohesive approach to messaging across different channels to effectively reach and engage the target audience.

PacSun Developed a Retail Plan to Appeal to a Teen