Organizations That Have Adopted the Integrated Marketing Communication (IMC) Approach

Organizations that have adopted the integrated marketing communication (IMC) approach tend to:

A) have an awareness of the target's audience's information sources.
B) have an understanding of what the audience knows and believes.
C) use a promotional effort in which personal selling, advertising, sales promotion, and public relations are coordinated.
D) have a common communication goal that extends to all the various promotional tools used.
E) have all the above characteristics.