Doug is looking for a new family car. Just as he started to watch a commercial for the new Ford Explorer, the phone rang. It was his former college roommate Pavel, Doug turned off the television, and enjoyed a nice long phone visit. From the perspective of the Ford Motor Company, the phone call was an example of which part of the communication process?

Question

Quizplus · Accepted Answer

Noise in the communication process refers to any external factor that interferes with the effectiveness of the communication. In this scenario, the phone call that interrupted Doug from watching the Ford Explorer commercial serves as an example of noise, because it prevented the message (the commercial) from being received as intended.

Doug Is Looking for a New Family Car