Which of the following is LEAST likely to be a consideration when determining the appropriate promotional mix for a paper manufacturer?

Question

Quizplus · Accepted Answer

The availability of human resources is least likely to be a direct consideration when determining the appropriate promotional mix for a paper manufacturer. The promotional mix typically involves decisions related to advertising, sales promotion, personal selling, and public relations, which are more directly influenced by factors such as the nature of the product, budget constraints, market characteristics, and the product's life cycle stage, rather than the availability of human resources.

Which of the Following Is LEAST Likely to Be a Consideration