What is the relationship between promotion and strategic marketing planning?
A) All members at each level of the distribution channel should coordinate their promotional efforts.
B) Separate personal selling and advertising departments produce a healthy, competitive spirit.
C) Promotion should strongly reflect a firm's strategic marketing plan.
D) Promotional activities are the same for companies with substitute products, such as typewriter . companies and computer manufacturers.
E) A company should treat all of its promotional efforts as a complete subsystem independent of other marketing mix elements.
Correct Answer:
Verified
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Q50: Which of the following is LEAST likely
Q51: Which of the following is most likely
Q52: Designing an effective promotional mix involves making
Q53: Aiming promotion at middlemen is called a:
A)
Q54: A manufacturer's push strategy is:
A) often used
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