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What Is the Relationship Between Promotion and Strategic Marketing Planning

Question 49

Multiple Choice

What is the relationship between promotion and strategic marketing planning?


A) All members at each level of the distribution channel should coordinate their promotional efforts.
B) Separate personal selling and advertising departments produce a healthy, competitive spirit.
C) Promotion should strongly reflect a firm's strategic marketing plan.
D) Promotional activities are the same for companies with substitute products, such as typewriter . companies and computer manufacturers.
E) A company should treat all of its promotional efforts as a complete subsystem independent of other marketing mix elements.

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