Because of the type of customer, a producer of _____ will most likely use personal selling as the main ingredient in its promotional mix.

Name: Because of the type of customer, a producer of _____ will most likely use personal selling as the main ingredient in its promotional mix.
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Question

Quizplus · Accepted Answer

Personal selling is often used for products that are expensive, complex, or require a tailored approach, such as coal barges, which are large, costly, and typically sold to businesses rather than individual consumers.

Because of the Type of Customer, a Producer of _____