Because of the type of customer as well as the geographic scope of the market, a manufacturer of slate mining equipment will most likely rely on _____ as the primary ingredient in its promotional mix.

Question

Quizplus · Accepted Answer

Given the specialized nature of slate mining equipment and its likely limited geographic market, personal selling is the most effective promotional mix ingredient. This approach allows for direct, tailored communication with potential buyers, who are likely to be few in number and require detailed, technical information before making a purchase.

Because of the Type of Customer as Well as the Geographic