Suppose you are in the market for a new tractor, and you are a NASCAR racing fan. There are several different brands on the market, but you notice only John Deere sponsors a racing team that participates on the NASCAR circuit. Because you are a fan of NASCAR, the sponsorship of a racing team is a promotion that will probably move you to which stage of the hierarchy of effects?
A) preference
B) knowledge
C) awareness
D) liking
E) conviction
Correct Answer:
Verified
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