An organization's promotion mix refers to how it selects and uses sales promotion activities.

Name: An organization's promotion mix refers to how it selects and uses sales promotion activities.
Brand: Quizplus
Rating: 4.9 (46 reviews)

Question

Quizplus · Accepted Answer

An organization's promotion mix refers to the combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to reach its marketing goals, not just sales promotion activities.

An Organization's Promotion Mix Refers to How It Selects and Uses