When Malachi learned he can call Dillard's department store and place a phone order for Estee Lauder perfume, he was in the perception stage of the hierarchy of effects.

Question

Quizplus · Accepted Answer

Learning about the ability to place a phone order represents the knowledge stage in the hierarchy of effects, not the perception stage. The perception stage involves becoming aware of the product, while the knowledge stage involves understanding what the product offers or how it can be purchased.

When Malachi Learned He Can Call Dillard's Department Store and Place